Hey Dasjung . . . The Nike logo was bought for (I beleive) close to 35.00 from a college student.  THAT is what is being talked about.  The Nike logo is BY FAR on of the most recognized logos in the world, so maybe you should take a second look at the world.  Just because someone isn’t trained doesn’t mean they shouldn’t be able to make money with their talents.  The hard truth is training is not necessary to practice graphic design, just preffered, where as being a doctor REQUIRES the training.  For EXAMPLE, I can go out into the world and become a manager of a business if I have the knowledge WITHOUT any training in the Business Management profession.  Deal with it, Just because you have training in Graphic Design doesn’t mean that you and your peers are the only ones who can create a logo.  Logos are one of those things that can either be elaborate (in which someone might come to you), or simple (in which someone might come to anyone who has shown the ability to do so).  
Ebooks can be a hard path to online success too, from my personal experience but as you rightly said, it can be a great gateway vehicle to drive traffic to other monetized sites. Having said that though, getting your ebook on Amazon, Barnes & Noble, Lulu, Smaswords etc., is a great way to get noticed and make money overtime. An arresting e-book cover is a MUST! And if you are a DIY freak like me, you could do your own e-book cover for $0. I also use a graphic design software similar to Philip’s.

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